Ayr Skin Care
Client: Ayr Skin Care
Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Client Industry: Health & Beauty
Case Summary: This luxury skin care line focuses on quality ingredients and specializes in rejuvenating and anti-aging products. After one year with us, their organic traffic grew by 340% and revenue increased by 972%.
Read the challenge, our solution, and the result below
Ayr Skin Care came to us in July of 2017 wanting to increase their presence online. Coalition’s familiarity with the beauty industry made us a great fit. This relatively new natural skincare company wanted us to complete SEO and run their PPC to draw more customers to their site and promote their products.
We fixed issues with images, added a Press page, improved banners, and addressed several other issues to ensure that the site was attractive to users. We also wrote optimized copy for their blog, completed guest posts outreach, and optimized meta data. For their PPC campaigns, we performed extensive keyword and competitor research to develop campaigns that would give the best return for their spend.
Compared to last year, organic sessions have increased 340.07% and organic new users have also seen improvement, increasing 482.12%. Organic revenue has risen by 171.47% since last year.
Overall revenue has increased by 972.57%.