Client: Magnolia Boutique
Case Summary: This online women's clothing boutique was started 4 years ago by a stay at home mom. She wanted to offer modern bohemian clothing to those of us who can't always make it to a mall. She turned to Coalition to build a website that would attract her core demographic.
Read the challenge, our solution, and the result below
Magnolia Boutique needed a website and marketing to ensure that their clothes reached their target audience. They turned to a company that has vast experience in this area - Coalition.
In May 2017, we got to work building a beautiful website that matched Magnolia Boutique's desired aesthetic (check it out for yourself). We then began our optimization efforts by ensuring that the copy, keywords, and link structure were all optimized. We also began our PPC campaigns at this time.
In comparison to the previous year, Magnolia Boutique has seen a 69.50% increase in organic sessions from 47,533 to 80,568 sessions. Organic revenue increased 79.48% from $87,639.58 to $157,298.99. Overall traffic to the site increased 47.74% from 453,145 to 669,486 sessions and new users increased 95.69%. Overall revenue has increased by 63.02% from $670,999.94 to $1,093,835.83. After two years with us, their Google Ads performed extremely well; a spend of $9,610 generated $123,785 in revenue, for an ROI of 1188.09%.