MKM Pool Spa
Client: MKM Pool Spa
Case Summary: This pool and spa supply company offers a variety of chemicals and treatments. They first came to us wanting a website that would provide their customers with an easy way to make purchases. They continued on with us for SEO and PPC. After two months, paid search made up 88.77% of users and generated $24,691.24 of their $36,028 monthly profit.
Read the challenge, our solution, and the result below
MKM Pool Spa approached Coalition looking for the full digital marketing package. They wanted a new website, SEO work, and a PPC campaign. Luckily, we are a full service company with expert teams that work together to bring our customers results. This pool supply company made it clear that revenue was their top priority.
We designed and launched a BigCommerce site that included a responsive design, promotional tools, and a custom single page check out. We then began work to optimize their site by writing optimized copy, creating company profiles, and building links. We also launched a PPC campaign, which has proved to be an enormous success as you can see by our results.
After six months with Coalition, MKM Pool Spa’s organic traffic is up by 83.98% and new organic users have increased by 106.88%. After two months, paid search users made up 88.77% of users and generated $24,691.24 of their $36,028 monthly profit. We continue to work hard on their campaign and their results are only increasing.