- URL : http://casateresacr.com
- Business Type : Business to Consumer
- Focus : Lead Generation
- Client Industry : Hospitality & Travel, Real Estate
- Platform : WordPress
- Services Provided : AI SEO, Google Business Profile, Local SEO, Retainer, SEO, Social Media, Web Development Retainer
Overview
Casa Teresa, operating luxury beachfront villas in Santa Teresa, Costa Rica, offers travelers excursions from helicopter tours to surf lessons, massages, and villas with great amenities. However, the company sought to increase brand awareness. Specifically, they wanted to build a strong digital presence and earn direct bookings without relying on third-party platforms.
See how our SEO, AI SEO, and retainer services helped Casa Teresa’s organic traffic surge by 541%, and organic goal completions by 192% and grow its visibility in AI search engines.
Problem
Before working with us, Casa Teresa struggled to appear meaningfully in search results and had difficulty generating direct bookings through its own website. After relying on third-party booking and marketing services for years, the brand was not seeing any growth in brand visibility and revenue. The website was slow, clunky, and had broken links and a high bounce rate.
At this point, searches were no longer exclusively being done on Google. AI platforms like ChatGPT, Google AI Overview, Perplexity, and Copilot were now being used for travel recommendations and luxury accommodations. Casa Teresa needed not only traditional SEO but also an emerging AI-SEO strategy that would make them discoverable across not only search engines but also LLM platforms.
Solution
Search Engine Optimization
As part of our real estate SEO strategy, we conducted extensive keyword research and added optimized copy across all pages that would help users searching for luxury villas, beachfront rentals, and exclusive Costa Rican experiences. We fixed 404 errors, redirects, and issues that previously prevented inquiries with their contact form. We improved page load speed and secured multiple PR opportunities on reputable travel and luxury lifestyle publications.
Our team created dedicated landing pages for their premium services such as private excursions and villa-exclusive amenities. Our team created new pages and redesigned new pages, and resolved issues that impacted a smooth experience across devices. We updated the blog post page, i.e., users are now able to search within the blog post for specific content. We also optimized and updated their Google Business Profile (GBP) and posts
AI SEO
As AI-driven discovery grew rapidly, Casa Teresa needed content that would appear in conversational results from large language models (LLMs). We optimized the site for AI search engines to help LLMs better understand how the site is organized and what the brand offers. Our copywriters added content across the website that mirrored how users ask questions in AI platforms, using natural language, long-form queries, and conversational framing.
We optimized pages that were already appearing in AI Overviews but did not rank highly. Using AI rank tracking tools, we monitored Casa Teresa’s presence, sentiment, and prompt relevance across AI platforms. We identified travel forums, threads and conversations, and Q&A discussions that were frequently cited by LLMs, and posted content that helped expand Casa Teresa’s presence. This ensured that when travelers asked AI platforms for recommendations on Costa Rican luxury villas, vacation must dos, and beach stays, Casa Teresa was well-positioned as a top suggestion.
Social Media Marketing
We created and posted content that resonated with travelers such as poolside video reels, vibrant shots of local cuisine, aerial views of the property, and moments that captured Costa Rica’s coastline. These posts consistently gained strong traction, generating high views and engagement.
Final Product
Results
Within the first year, Casa Teresa’s visibility grew. Organic traffic increased by 541% and organic goal completions rose by 192%. The brand has seen its organic sessions grow by 3,200%, overall traffic grow by 390%, and organic new users grow by 5,271%.
541%
Increase
in Organic Traffic
192%
Growth
In Organic Goal Completions
390%
Growth
in Overall Traffic
Using a holistic and forward-thinking digital strategy, Casa Teresa grew its presence online. Our efforts helped Casa Teresa become more visible across traditional search engines, AI platforms and social media. Casa Teresa is now positioned to attract and convert luxury travelers.
Month over month, profile activity grew by 84.6%, profile visits by 86%, and external link taps by 60%. This growth in social engagement helped to increase site traffic and bookings on the website.
Casa Teresa is now appearing in search results in AI platforms. Travelers searching for Costa Rica-related luxury travel and excursions are now seeing the brand’s website contents in AI search engines.
