Contractors License Resource Group
Client: Contractors License Resource Group
Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Business
Client Industry: Business & Industrial
Case Summary: Contractors License Resource Group makes it easy for anyone to get their contracting license. Building an amazing website, though, is far less easy, and that’s why they reached out to Coalition for expert design and development.
Read the challenge, our solution, and the result below
Owner Giovanni sought out Coalition in 2014 to design and develop a website for his contracting licensing school. Once the site launched, he hired us to do organic SEO and PPC in order to increase new leads on the site.
In addition to building an optimized WordPress site for this client, our team created a new Seminar Dates page that included a calendar, set up Accelerated Mobile Pages (AMP) on the site, created and implemented banners on the site, optimized images on the site to improve page load speed, created optimized category and guest blog copy, and set up an Adwords (now Google Ads) campaign.
From 2014 to 2016, we increased organic traffic 199% from 600 to 2,000 sessions and new organic users increased 158% from only 450 to 1,200. From 2016 to 2017, we’ve seen a 60.00% increase in organic traffic from only 630 organic sessions in 2016 to 1,008 in 2017 and new organic users increased greatly by 85.54% for a total of 744 sessions in 2017. Organic contact form submissions on the site increased by 55.56% from 2016 to 2017.