Client: Quetzal POS
Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Business
Case Summary: This software company specializes in offering small businesses a point of sales system for their iPad, allowing them to make transactions and keep track of sales easily. This small business needed help marketing their product specifically to iPad users with small businesses. They turned to Coalition for SEO and PPC. Within three months, organic traffic accounted for 56.04% of all sessions, and leads were up 73.08%.
Read the challenge, our solution, and the result below
Quetzal approached us looking for a way to introduce their software system to more small business owners. We agreed that SEO work and PCC campaigns would be critical in driving more traffic to their site. They were pretty happy with our results.
Through our SEO practices, we created an HTML sitemap (which they had been missing before), updated their search bar and navigation tools, and added a live chat feature. Our copy writers worked to build links, obtain guest blogs, and feature this software company in business publications. Our PCC campaign only improved upon this, focusing on the small business owners in need of helpful tool.
Within three months of beginning SEO work, organic traffic accounted for 56.04% of all sessions, up from only 13.81%. These new users accounted for 50% of leads. Over the course of our campaign, the overall Callrail phone calls increased greatly by 73.08%.