DJ Courses Online
Client: DJ Courses Online
Business Type: Business to Consumer
Case Summary: This online DJ instructional institute allows their students to take lessons that are flexible to their schedule and meet them at their skill level. See how Coalition helped them market their services to reach more aspiring DJs than ever.
Read the challenge, our solution, and the result below
DJ Courses Online came to Coalition because they felt they were ready to take on more students and spread their knowledge and love of DJing. They wanted SEO services with PPC and email marketing in order to draw in new students.
Coalition optimized their site to appeal to potential students and to search engines. In the paid ads campaign, extensive research was done to select the best keywords, ads were written and tested, and were analyzed by our experts regularly to see how they were performing.
After only three months of paid advertising, new sessions and users were up 75.79%, 73.78%, and 73.45% respectively. In the third month, we saw a jump in the number of pages viewed by each user from an average of 3 to 10. The goal conversion rate on the third month was 100%.