Client: Fierce Fruit
Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Business
Client Industry: Food & Beverage
Case Summary: This fruit puree company offers easily accessible organic fruit with no preservatives. They have a variety of fruits and puree sizes, and are committed to offering the best tasting fruit. After 3 months with us, monthly organic traffic has increased by 177% and monthly organic revenue grew by 60%.
Read the challenge, our solution, and the result below
Fierce Fruit came to us wanting to see more people come to their website and start to see the majority of their sales through their website. They especially wanted to focus on the B2B side of business, targeting breweries and taprooms. With this, they wanted to see their volume of sales go up.
Some of the tasks we have completed so far for this fruit puree provider includes writing optimized copy, obtaining PR links, and implementing redirects for old product pages. We have also worked to boost page load speed, created an “add to cart” button for product pages, and made changes to the main navigation.
Three months after starting with us, in comparison to last month, the website attracted 117% more organic sessions with a 55% increase in organic new users. Overall, there was a 124% increase in traffic to the website this month and new users improved by 69%. Organic revenue has increased by 60% and overall revenue has increased by 45% since last month.
After working with us for 18 months, paid search was the highest monthly contributor to traffic, contributing 37% to the total traffic. Organic search was the second highest contributor to the website’s traffic, accounting for 24% of all sessions. Google ads campaigns generated 251,979 impressions, $67,923.71 in revenue, and an ROAS of 2,434%. Facebook ads campaign also had an ROAS of 3859.67% and generated $38,492.97 in revenue.