Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Case Summary: Inspired by their grandmother, two sisters began this fashion brand focused on “upscale street” style inspired by New York and European minimalism. Five months into their campaign with us, they have seen organic revenue increase 195%.
Read the challenge, our solution, and the result below
Marcellamoda came to Coalition looking to improve their conversion rate and user behavior metrics. They wanted their website to be faster, have more compelling content, and ultimately increase their revenue through their site.
So far for this minimalist fashion brand we have created unique content, fixed pages with 4xx errors, and created redirects for missing pages. We have also changed the banner size on their site and made it clickable. We have created and posted multiple PR articles on different sites to increase brand recognition.
Five months into our fashion SEO and PPC campaign for Marcellamoda, organic revenue has risen by 195%. Organic transactions have increased by 45%. Overall monthly revenue has increased by 32% increasing from $11k to $15k.