Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Business
Client Industry: Business & Industrial, Software
Case Summary: This LA-based IT company came to Coalition looking to move up in the search engine results rankings and improve their lead generation. Read on to see how our SEO and PPC work continues to improve this IT provider’s business efforts.
Read the challenge, our solution, and the result below
As an IT services provider, NIC had several goals: maintaining competitiveness in their industry, staying ahead of their closest competitors, refining their site to increase conversions and traffic, and starting to rank for key terms.
Coupled with SEO efforts, our team has implemented a PPC strategy that consists of an Adwords campaign. We have also created banners and optimized content for the site, developed a social media strategy, fixed page speed issues, resolved missing markup issues, and corrected 404 errors on the site.
In the five month span since the campaign began in September 2016, organic traffic has grown by 83.53% (156 vs 85) and the number of new organic users has increased by 92.68% (79 vs 41).