Rainbow Symphony

Client: Rainbow Symphony

URL: www.rainbowsymphonystore.com

Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Fashion, Shopping

Case Summary: This paper glasses store offers everything from 3D glasses to eclipse viewing glasses to fireworks glasses. Since we began working with Rainbow Symphony, their monthly organic revenue has increased by 339%.

Read the challenge, our solution, and the result below

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Challenge

Rainbow Symphony invokes feelings of magic, happiness, and childhood. But they are serious about their glasses revenue. They came to Coalition to complete SEO services and begin a PPC campaign to drive in more traffic to their site. Our results were outstanding.

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Solution

Some of the SEO fixes we made include updating their sitemap, fixing issues with their shopping cart, retaining link values, and optimizing product images. We also wrote copy, built quality links, and made the site mobile compatible. We continue to work with Rainbow Symphony to make improvements to their rankings.

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Result

In comparison to last year, the site is receiving 371% more organic sessions, from 6k organic sessions in the previous year to 30k sessions this month. There has also been a 72% increase in organic new users. Overall, there was a 282% increase in traffic to the site this month compared to last year with sessions increasing from 214k sessions to 80k. Compared to this time last year, monthly organic revenue has increased by 339% and the quantity of organic transactions has increased by 74%. Overall revenue has increased by 181% since last year, increasing from $23k in overall revenue last year to $65k in overall revenue this year.

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