Your Digital Advertising Agency
Increase your ROI with targeted digital advertising services from Coalition Technologies. Discover how our digital advertising company can transform your revenue model today.
What is Digital Advertising?
As the internet expanded to include online shopping for products and services, digital advertising became a critical part of any successful business strategy. By delivering promotional content to internet users, businesses were able to target potential customers and drive them towards their websites with outreach and promotion through social media, email, mobile apps, and pay-per-click advertising.
With the streamlining and development of digital advertising agencies, businesses can take advantage of data-driven campaigns that offer customized targeting solutions for even the most niche audiences. At Coalition Technologies, we’ve been fine-tuning our digital advertising services for over a decade to provide best-in-class services for any business looking to utilize digital advertising in their marketing strategy.
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Why Choose Digital Advertising?
Data tracking and analytics are the best way to ensure you get the best possible return on your investment. While traditional (non-digital) advertising focuses on impressions with no way to track conversions, online advertising offers you concrete evidence of what works and what doesn’t. A digital advertising agency can help you:
- Increase click-through rates
- Improve conversions
- Grow monthly revenue
- Heighten market saturation
- Control your budget
- Track changes in real-time
- Get you ahead of the competition
Digital Advertising with Coalition Technologies
As one of the most successful digital advertising companies, Coalition Technologies has the experience you’re looking for. Our commitment to excellence and passion for our craft drives us to expand our capabilities and innovate our strategies with every twist and turn of the digital world.
Search engines and ecommerce platforms are constantly changing the way they reach consumers around the world, and we’re one of the only digital advertising agencies that can consistently keep up.
Since our focus is completely on your goals, the digital advertising services at Coalition Technologies are entirely customizable to fit your business. An initial assessment of your current strategies and data allows us to pinpoint stagnating tactics as well as develop bold new solutions to drive sales and traffic.
There are several different types of digital advertising that can help your business grow. Our digital advertising agency can use any combination of these to drive traffic to your website and increase sales.
This type of digital advertising is a paid strategy that uses images and text to funnel people through a landing page to your website. The most common form of display ads you might already know about include banners that reach about 90% of internet users.
These types of advertising are those that appear at the top and bottom of search engine results. Instead of paying to list the ad, you only pay whenever somebody actually clicks through to your landing page or website.
Send out email blasts to existing subscribers based on product seasonality, special offers, and other industry factors. With email marketing, you can customize templates and automate campaigns.
These types of ads allow you to show a short video ad within another streaming video. Utilize the popularity of YouTube content to display your products and services.
Sponsored ads at the bottom of blogs, posts, and even product pages are a type of native marketing that directs potential customers deeper into your sales funnel.
Develop information-rich ads for specific products that appear in all Google searches relating to a specific search term. They can be automatically created with data submitted to your Merchant Center feed, but you can also customize content, set budgets, and pricing.
You may choose to promote your company through a third party. Their audience temporarily becomes yours when they promote your products and services. Many influencers gain passive income when they earn a commission from sales made by their audience.
Pay Per Click
PPC revolves around bidding on keyword phrases to ensure your ad appears to the appropriate target audience. Once an ad appears, you only pay if someone clicks on it. Our digital advertising agency can provide extensive research and analysis to ensure you choose the right keywords for each product or service.
You might have had a potential customer make it to your website, only to decide they aren’t ready to buy. Use this cookie-based technology to find and target users who have visited your website once already. Since only about 2% of users convert right away, you want to follow the other 98% and show them ads reminding them of your products.
Is Digital Advertising the Same as Digital Marketing?
Digital advertising is just one aspect of digital marketing. While digital marketing is everything your company does to promote your business, including website design and development, search engine optimization, and social media management, digital advertising simply refers to the paid ad campaigns you create.
Advanced Software and Analytics Technology
Digital advertising can only be truly effective if you track the results of your ads. Coalition Technologies can keep track of everything that’s happening across all your campaigns in order to tweak each strategy and maximize profits. Don’t let confusing analytics get in the way of your success! Use our digital advertising agency experience to stay on track.
Let us use the top analytics technology on your behalf!
- Google Analytics
- Social Media Insights
- Rival IQ
An additional $125,000 in profit in the first year.
Spinning, a global indoor cycling brand, came to Coalition after nearly losing money on their PPC efforts. They wanted to increase traffic and revenue while lowering their PPC spend.
Our initial improvements netted them $125,000 more profit in the first year. Our SEO efforts brought them up to an average of $300,000 a month in revenue, and our PPC campaigns generated $6,000,000 in revenue in just three years.
ROI increased by 868% in six months.
Urban Armor, an Apple accessories retailer, had a strong Amazon presence but couldn’t break through in the ecommerce space. They needed a strong website to build better customer loyalty and brand awareness, and they chose Coalition for the project.
Within six months of the new website’s launch, Coalition’s work provided an 868% return on investment. Organic revenue was up by 358%, from $20k to $92K in just a year.
Organic traffic increased by 492%.
Emmer & Oat, a family-owned fashion label, transferred from an Etsy shop to their own ecommerce website and came to Coalition looking for an increase in their conversion rate and higher revenue.
With our PPC and SEO efforts, we increased organic traffic by 492% and new organic users increased by 320%. Their overall revenue increased by 100%, resulting in $554k in overall revenue.
This once-unknown brand reached #1 in search results.
All Fit Automotive, a specialty car lip company, was struggling to accomplish brand recognition in their niche industry before they came to Coalition.
With our SEO, PPC, and web development work, we were able to increase brand recognition, drive paid traffic to their site that resulted in higher revenue, and bring them up to #1 in search engine results for “car lip kits”.
Monthly revenue increased by 65.47% in just 10 months.
Natori, a luxury lifestyle brand, came to Coalition after another BigCommerce Enterprise partner mishandled their migration. They wanted to increase brand recognition and place a higher emphasis on their ecommerce.
After we corrected numerous technical issues with both the site development and the site migration, we got to work on SEO and PPC. Their monthly revenue grew from $221,000 to $366,000 for an impressive 65.47% growth in just 10 months. Over time, organic revenue has increased by 86.30% with organic transactions increasing by 82.27%.
PPC ROI hit an impressive 1,693.15%
West End Motorsports, a motorcycle parts retailer, came to Coalition because they weren’t seeing the growth they were hoping for when they transitioned to a new platform. Their traffic and sales were dropping and they needed us to reverse that.
After we fixed some of their migration issues and launched multiple PPC campaigns, monthly organic revenue increased from $577,000 to $817,000, and overall revenue increased from $1.6 million to $2.2 million in a year.
Overall revenue increased by 800%.
Selfie Leslie, an Australian fashion retailer, was looking to drive more organic traffic to their site and see more stability in their revenue so they came to Coalition.
Through our SEO and PPC campaign work, their website is receiving 828% more organic sessions, organic revenue increased 1,175.66%, and their overall revenue has increased by 800% since last year.
We Can Help You Reach Your Goals
Get in touch with us today, and our team of digital marketing specialists will review your website and provide you with an analysis, strategy, and timeline that includes a competitor strategy review for free.