Client: RX Sleeve
Website Focus: Ecommerce
Website Platform: WordPress
Services Provided: SEO
Business Type: Business to Consumer
Client Industry: Medical
Case Summary: This company offers customizable erectile dysfunction sleeves to help restore intimacy to couples. After just 9 months with us, they experienced a 255% increase in yearly organic revenue, growing from $40k a year to $143k per year. Over the past 2 years working on their PPC campaigns, their ROAS has increased from 2.6 to 7.34.
Read the challenge, our solution, and the result below
RX Sleeve came to us wanting us to help them gain brand awareness in the erectile dysfunction industry, bring more people to their website, and translate that into increased sales.
This client was running their own PPC campaigns before signing on with us, but had seen low performance. We started work on their PPC campaigns in November 2020.
Some of the tasks we have completed so far include writing optimized copy, making their phone number clickable, and fixing the layout of the FAQ page. We also fixed issues with the background color on multiple pages.
When we started on their PPC campaigns, RX Sleeve was seeing an average ROAS of 2.6. We created a branded campaign, a nonbranded campaign, and launched a SMART campaign on Google Ads. We also optimized their existing campaigns to achieve better results.
After 9 months of working with us, RX Sleeve has experienced a 255% increase in yearly organic revenue, growing from $40k last year to $143k in organic revenue this year. Organic transactions increased by 284% during this time.
For their PPC results, over the past two years we have increased their ROAS to an average of 7.34 versus an ROAS of 2.6 they were getting before we began our work. Our branded campaign has seen an ROAS of 13.47, with a spend of $11k resulting in $141k in revenue. The RX Sleeve campaign we took over is now getting an ROAS of 9.66 vs the 3 they had been getting before. The SMART campaign we recently launched is getting an incredible 27.27 ROAS, with a spend of $1.7k resulting in a revenue of $46.5k.