Shopping In Japan

Client: Shopping In Japan

URL: www.shoppinginjapan.net

Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Jewelry, Shopping

Case Summary: This company offers authentic Japanese merchandise – with their top product being Japanese watches. After a year with us, the site is seeing 143% more organic traffic and a 100% increase in organic revenue.

Read the challenge, our solution, and the result below

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Challenge

Starting as a small local shop and selling primarily on eBay, Shopping in Japan came to us when they started to see their number of visitors drop. Through our SEO efforts, they wanted to see improvement in search rankings, have more visitors come from major forums, and see an improvement in their conversion rate.

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Solution

Some of the tasks we have completed for SIJ include redirecting links from 4xx errors, adding microformats, and fixing image file size. We also added a carousel with product reviews to the homepage and fixed issues their PayPal checkout not working.

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Result

Compared to last year, the site is receiving 143% more organic sessions, from 34k organic sessions in the previous year to 83k sessions this month. There has also been a 155% increase in organic new users. Overall, there was a 114% increase in traffic to the site this month compared to last year with sessions increasing from 47k sessions to 101k. Compared to this time last year, monthly organic revenue has increased 100% to $129k. Overall revenue has also increased by 100% since last year, to $165k in overall revenue this year.

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