Client: Zinn Inc.
Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Consumer
Client Industry: Sports & Outdoors
Case Summary: This custom bicycle builder focuses around the needs of each rider, offering comfort, reliability, and performance. After 1 year with us, Zinn Cycles’ organic goals completions had increased by 400% with the organic conversion rate increasing by 368%.
Read the challenge, our solution, and the result below
They came to us looking for SEO work that would increase their online leads and conversions. They had done well during 2020 and wanted to at least match what they had done then as they had done well during that year. They also wanted to see improved rankings in their keywords.
Some of the tasks we have completed so far include fixing page load issues, writing optimized copy, and creating internal link opportunities. We have also obtained online PR links, updated images, and created a popup on the homepage.
After 1 year with us, Zinn Cycles has seen a monthly increase of 21% in all traffic sessions and goal completions increased by 50%. Organic goal completions increased by 400% during this time with the organic conversion rate increasing by 368%.