AI Discovery and the Future of Ecommerce Search
AI search is here to stay. Learn how Large Language Models (LLMs) decide which brands to cite, rank, and recommend, and what ecommerce teams can do to stay visible.
Date: December 9, 2025 (Tuesday)
Time: 9:00 AM PT | 12:00 PM ET
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Hosted by
JORDAN BRANNON
PRESIDENT, COALITION TECHNOLOGIES
For over 10 years, Jordan has led Coalition’s team of experts as they generate outstanding outcomes to hundreds of businesses through SEO, PPC Advertising, Web Development and Design, Email Marketing, and Social Media Marketing. Jordan is an annual keynote speaker at the Global eCommerce & Retail Forum, as well as a presenter for BigCommerce, Shopify, Yotpo, and other digital marketing-focused events and conferences.
Matt Phillips
Sr. Technical Excellence Manager, Athos Commerce
Matt Phillips is a Sr. Technical Excellence Manager with Athos Commerce, helping to bring clear strategy and practical optimization to e-commerce search and product discovery. He has focused on improving how customers find what they are looking for, driving stronger relevance and improved experiences by leveraging a problem-solving mindset and a commitment to helping teams build more intuitive shopping journeys.
How LLM Search Is Changing Discovery
The way people find products is changing fast. Large Language Models like ChatGPT now surface direct answers, pulling from brands they consider trusted. Instead of showing a list of links, they highlight the businesses that offer the clearest, most reliable data.
This shift is transforming what it means to rank. Visibility today depends on how well your content, schema, and product data can be understood and cited by AI systems.
New Signals Driving Visibility
Traditional SEO signals still matter, but LLMs add new layers of interpretation. They reward structured, complete, and consistent data that helps them recognize verified facts.
In this webinar, we will unpack how these new ranking inputs work, and why semantic precision and brand clarity now shape where and how your business appears in AI-generated results.
The Role of Product Data Quality
Your product data is now one of your most valuable SEO assets. Attributes, descriptions, and behavior signals directly influence whether LLMs trust and recommend your brand.
Athos enhances structured and semantic data, improves on-site experiences, and strengthens the behavioral signals that AI uses to identify reliability and authority.
Preparing for the Future of Search
As discovery becomes more conversational, brands that combine strong technical SEO with high-quality data will lead.
Join Coalition Technologies and Athos Commerce for a focused discussion on how to adapt, stay discoverable, and build lasting visibility in the age of AI-powered search.
