How Brands Can Track, Measure, and Increase AI Referral Traffic from ChatGPT, Perplexity, and Other LLMs
Right now, some of the most valuable referral traffic to your website is coming via AI-powered search platforms like ChatGPT, Perplexity, Gemini, and other Large Language Models (LLMs). Why? As an example, nearly half of ChatGPT prompts (49%)1 are “asking” queries.
