Client: Lease Advisors
Case Summary: Not all search marketing is focused on your end consumer. Some brands, like Lease Advisors, need to reach highly specialized audiences through SEO and PPC. Find out how we reduced cost per acquisition for each new customer from $450 to $69 while also growing incoming leads more than 400%.
Read the challenge, our solution, and the result below
LeaseAdvisors.com markets to a heavily competitive industry with global financial firms backing many of their competitors. As advertising costs on and offline escalated, they realized a partner was needed to help manage advertising spend without limiting their opportunity online.
The Digital Strategy team at Coalition reviewed existing website content and historic online advertising performance before recommending a multi-national PPC and organic SEO campaign focusing on the United States, Canada, and Puerto Rico.
Since Coalition took over advertising, the cost per conversion fell from $450 per opportunity to $69 per opportunity. Overall campaign costs in both SEO and PPC are 60% lower than what previous agencies had billed and incoming leads have grown by 400% since the campaign was launched.