Better Pleasure Novelties dba VSekreets

Overview

Better Pleasure Novelties, doing business as VSekreets, has been a prominent player in the business-to-business (B2B) adult novelty market across the United States and Europe for over 20 years. The brand recently expanded into the US business-to-consumer (B2C) space, introducing patented products aimed at diversifying their customer demographics. They partnered with us for a comprehensive branding and digital launch, including website development and an online marketing campaign, to establish their B2C presence and highlight their unique products.

See how we crafted an engaging WordPress website and implemented targeted search engine optimization (SEO) and pay-per-click (PPC) strategies to enhance brand visibility and customer reach.

Problem

VSekreets has its own molds and manufacturing capabilities, producing high-quality, body-safe adult products that are both luxurious and competitively priced. Despite solid B2B success, the client faced challenges in the B2C landscape, particularly the lack of a unified brand voice across gender audiences and payment processing issues due to the adult product industry’s specific regulations. Moreover, securing a bank account and payment processor approval required a fully-developed compliant website without graphic content.

The brand has been predominantly male-focused with their product line. One of the client’s key goals was to offer more female-focused products and grow their female audience. 

Solution

Website Redesign & Development

We approached the VSekreets website design with a focus on brand identity and user experience. Starting with a cohesive layout, we customized the header, footer, and mobile interface to ensure intuitive navigation and optimized conversion paths. Key modifications included improved font sizing, color contrast, and a mobile-responsive design to enhance readability and engagement. We compressed images to boost site speed and added a sticky navigation bar to maintain easy access to key pages. On the home page, we emphasized the brand’s unique value proposition alongside clear call-to-action (CTA) buttons.

For enhanced product display, we integrated the WooCommerce Product Video Gallery plugin, enabling slider, gallery, and carousel views directly on product pages. To support products with unique functionalities, we customized the plugin to allow VSekreets to upload product videos in various formats, adding visual depth to the product offerings. We also implemented Age Gate, an age restriction plugin that ensures compliance by verifying visitor age before granting access to the site content. To meet payment processor requirements, we ensured that all content remained within compliance guidelines, eliminating any graphic elements on the site.

We updated category and product pages with new logos. The client requested videos for product pages. We researched video hosting plugins suitable for mature content and installed Jetpack Videopress. The added customizations allow full-screen video viewing without leaving the product page, while ensuring site speed remains unaffected.

VSekreets Shop Product Page
VSekreets Blog Page

Search Engine Optimization

Our SEO strategy aimed to position VSekreets as a leading brand in the adult novelty market by capitalizing on their unique selling proposition (USP). Our SEO copywriters developed high-quality, keyword-rich content tailored to highlight product innovation and safety, while strategically placing calls-to-action across key landing pages. We also added multiple blog posts to address common customer questions and enhance on-page SEO. Our link-building team collaborated with wellness influencers, sex therapists, and industry ambassadors to secure valuable backlinks, amplifying domain authority and referral traffic. Internal linking was optimized to guide users to related pages, improving navigation and time spent on-site.

To expand VSekreets’ female audience, we enriched the website with targeted, optimized content on products specifically designed for women, alongside blog articles addressing topics like product usage, care tips, and debunking common myths. We pursued partnerships with influencers to enhance visibility and credibility among potential female customers, leveraging additional platforms to engage and educate new audiences about VSekreets’ offerings.

Pay Per Click

Our PPC campaigns were crafted to directly target VSekreets’ audience segments and drive traffic to key product pages. Due to the nature of the products, we successfully secured ad eligibility approval. We launched a series of search campaigns with conversion tracking enabled to accurately monitor and measure success. 

Each month, our PPC team conducted data analysis and campaign reviews to adjust bidding strategies, keywords, and ad placements for improved performance. These ongoing optimizations helped boost ad impressions, clicks, and conversions, ensuring the brand reached potential customers with relevant, engaging ads at optimal touchpoints.

Better Pleasure Novelties Display Ads for Female Traffic Junky

Final Product

Browse through the images below to see our work.

Results

Since launching, VSekreets’ B2C site has experienced steady growth in organic sessions, user engagement, and paid campaign results. The client values the site’s aesthetics and performance, and they have retained our team for ongoing support, reflecting a strong and scalable foundation for their D2C expansion.

Through this holistic approach in design, SEO, and PPC, VSekreets successfully established a robust online presence and attracted their target market in the competitive B2C adult novelty space.