Big Man’s Land
Client: Big Man’s Land
Website Focus: Ecommerce
Website Platform: Magento
Business Type: Business to Consumer
Case Summary: This big and tall men’s clothing store sells on big style and big personality. They provide everything from formal wear to casual clothing to athletic wear. Naturally, they expect big results when it comes to running an SEO and PPC campaign with Coalition.
Read the challenge, our solution, and the result below
This men’s retailer might specialize in men’s big and tall clothing, but they needed Coalition’s help to reach the top of search results. They wanted to expand their customer base and rank on top keywords.
Coalition began a PPC and email marketing campaign, optomized copy, and fixed issues within their website. During the course of our work, we discovered that Google had installed a penalty, which was driving down traffic and therefore revenue. Coalition was able to resolve this and many other problems, leading Big Man’s Land to see further growth after this setback.
While working on the SEO campaign, Coalition found and fixed a penalty issue, and Big Man’s Land saw an immediate improvement in their click through rate and revenue. The email marketing campaign also generated “big” profit for this men’s clothing retailer.