Chris’s Stuff

Client: Chris’s Stuff


Website Focus: Ecommerce

Website Platform: Magento

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Gifts, Home & Garden, Shopping

Case Summary: This wine merchandise and accessory shop sells novel wine-inspired goods. In 2017, Chris came to Coalition for help to attract more wine enthusiasts. As you will see, there’s nothing to wine about with Coalition’s work.

Read the challenge, our solution, and the result below

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Chris knew his market and his customers. Now, he just needed help getting more traffic to his whimsical and witty wine goods site. Coalition’s SEO team had a well defined and proven method to get him what he needed.

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On-site work included making navigation improvements, fixing URL structure issues, cleaning up low quality content indexes, blogging, optimizing content and copy, and so much more. Off-site work consisted of reputation monitoring, managing negative content, and influencing search metrics results. Using a combination of on-site work as well as off-site work, Coalition was able to get Chris his wine enthusiasts.

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Chris has only been with us for two months. In that time we have made significant changes to his site and site traffic. Chris was so happy with our work that he signed a retainer with us so that any work he would need in the future could be handled by the best. Cheers to that!

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