Client: Coast Lighting
Website Focus: Ecommerce
Website Platform: Magento
Business Type: Business to Consumer
Client Industry: Home & Garden
Case Summary: This California lighting company carries brand name fixtures and decor that meet their customers’ different tastes. Their brick-and-mortar store was doing well, but they knew that to increase revenue they needed an optimized website to meet customer needs around the clock.
Read the challenge, our solution, and the result below
Coast Lighting wanted a complete redevelopment of their old site as well as other SEO work to help bring customers to their site. They wanted our help to ensure that homeowners find what they are looking for in terms of their electrical needs.
Coalition’s SEO process began with research into keywords and analysis of the electrical supplier’s old site. HTML tags and page content were some of the first areas we improved to help drive search results. Link building and site usability ensured further gains in the rankings for this Bay Area client.
Coast Lighting continues to grow today with the changes we implemented. They now ship worldwide and have expanded their inventory to include furniture as well as added major brands to their product inventory, pretty good for a local Bay Area store with one brick and mortar location!