Critical Cycles

Critical Cycles

Client: Critical Cycles

Website Focus: Ecommerce

Services Provided: Web Design, Web Development

Business Type: Business to Consumer

Client Industry: Sports & Outdoors

Case Summary: Simplicity is compelling. The Critical Cycles website UX proves that to be true. Check it out!

Read the challenge, our solution, and the result below

Challenge Icon


A California-based bike retailer came to us for consulting on UX design, graphic design, WordPress, Magento, web design, and web development for their site.

Solution Icon


Our team improved several UX aspects of the site, including adding a link to the Shopping Cart on the homepage general navigation and creating a clear link to the FAQ page. Our team also set up and optimized the AdWords campaign, as well as developed new articles for the client’s blog, redesigned the homepage for improved usability, and designed additional instructional pages for the site

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Thanks to our SEO efforts, in 1 month, organic traffic grew by nearly 50% and organic revenue rose nearly 200% with an added $25,000 in organic revenue. Within a year, organic revenue increased by 178%.

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