Client: Educational Insights
Website Focus: Ecommerce
Business Type: Business to Consumer
Client Industry: Kids & Toys
Case Summary: This fun-loving educational company sells products to families that will allow their child to learn through play. Toys, games, and resources that inspire curiosity and promote engagement are the backbone of this company. They had a website, but needed some help finding their customer base. Enter Coalition. After one year with us, revenue was up by 54%. Find out how.
Read the challenge, our solution, and the result below
This children’s toy and game company looks to learn through play. Online marketing however is not all fun and games. The company needed to get more customers. They looked to Coalition for help optimizing their website, getting more organic traffic, and increasing their revenue.
Coalition worked on SEO by updating their old sitemap, optimizing title tags and meta descriptions, fixed server errors, and made sure all pages were being tracked by Google. We also worked to build reputable links and integrate social media into their site. Coalition’s PPC team wrote and managed ads targeted at researched keywords.
Organic traffic has increased 15.93% over the course of the past year through Coalition’s SEO and PPC work. However, the biggest wins for Educational Insights is the increase in organic transactions, which are up 128.79%, and revenue, which is up 54.06%.