Estate Diamond Jewelry

Client: Estate Diamond Jewelry


Website Focus: Ecommerce

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Jewelry, Shopping

Case Summary: This jeweler specializes in vintage engagement rings. They offer a wide selection of rings and custom settings built by their in-house craftsmen. They came to Coalition for on-site SEO. We didn’t disappoint – they experienced a 103% increase in organic traffic. Read on to find out how.

Read the challenge, our solution, and the result below

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With beautifully hand-crafted engagement rings, this 5th Avenue jeweler had top quality products, but they were missing one thing. Customers. They turned to Coalition for help through our proven SEO services.

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Coalition helped this vintage-inspired jeweler gain organic traffic and rank in keywords they had not ranked in before. We did this through our extensive SEO process. Some of the highlights include: updating title tags, fixing 404 errors on over 300 pages, fixing canonical tag issues, improving their social media presence, and completing a redesign of site elements on the home and product pages.

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Over the course of a year, Coalition increased this jeweler’s organic traffic by 103.11%. Their homepage was viewed 80.37% more and they improved their rankings in all of their keywords. The best example of this keyword growth is their top keyword “vintage engagement rings”, which moved from not ranking to the number 18 spot. Four of their other keyword searched reached the top ten.

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