Client: Forest Travel
Website Focus: Lead Generation
Website Platform: WordPress
Services Provided: PPC, SEO, Social Media
Business Type: Business to Business
Client Industry: Hospitality & Travel
Case Summary: Forest Travel is an innovative luxury corporate travel management company that partners with leading industry travel vendors to provide expert-level consulting, priority wait listing, hotel savings, exclusive rental car programs, discounts on business class, and much more. They came to Coalition looking for improvements in their digital marketing efforts and we produced great results for them!
Read the challenge, our solution, and the result below
The luxury travel management company needed an expert digital marketing company to get more travelers into their next travel adventure, so they turned to Coalition. Forest Travel wanted increased organic traffic and leads.
Coalition helped them with a targeted SEO campaign. Our travel marketing team developed fresh informative content, removed duplicate content on their site, increased page loading speed, built high authority links, and pursued PR opportunities.
Seven months after starting with us, the site attracted 22% more organic sessions. Further continuing the user metric trends, the bounce rate dropped by 17% and the average session duration increased by 13 minutes. In addition, the organic goal conversion rate also grew 17% compared to the previous period.