Found Animals Foundation

Client: Found Animals Foundation


Website Focus: Ecommerce, Lead Generation

Website Platform: WordPress

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Not For Profit, Pets & Animals

Case Summary: The Michelson Found Animals Foundation’s mission is to place animals without a home into the hands of caring new owners. This nonprofit also offers the largest free microchip registry. Every dollar that comes into their store goes towards saving more pets.

Read the challenge, our solution, and the result below

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The Found Animals Foundation came to us to help them with their goal of rescuing as many animals as possible – through driving more traffic to their site. They had specific terms they wanted to rank for, were looking to improve their site load speed, and perform well both locally and nationally.

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Some of the tasks we have completed so far include writing optimized copy, improving page load speed, and fixing errors on the site. We also created and validated sitemaps, regained link value, and created and launched multiple PPC campaigns.

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Almost one year after we kicked off Found Animals’ campaigns, yearly organic sessions increased 73% from 124,501 sessions last year to 214,777 sessions this year. Organic new users also experienced improvement, increasing 73.37%. Overall sessions increased 39% this year, from 236,223 sessions last year to 327,574 sessions this year. 

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