Client: La Familia
Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Case Summary: The official clothing line of the rapper, The Game, La Familia is more than just a clothing company. With Coalition’s SEO strategies in place, this young clothing line hopes to grow into a trusted lifestyle brand and movement.
Read the challenge, our solution, and the result below
This hip hop style clothing company came to Coalition looking for increased traffic and greater sales on their site. More specifically, they wanted to lower their bounce rate and maximize the potential of each visitor that comes to the site.
After only two months, we’ve set up a PPC Adwords campaign, posted optimized copy to the site, fixed issues with the site’s pop ups, implemented a FAQ page, and have begun building high authority links through several outlets.
In a span of two months, organic revenue grew by 146.80% and overall traffic to the site increased by 119.05%, rising from 5,344 to 11,706 sessions.