Website Focus: Ecommerce
Business Type: Business to Business
Case Summary: This firefighter equipment store generated over $12,000 in revenue in a month through their Adwords campaign. Year over year we increased their organic revenue by 126% through our business/industrial SEO and PPC efforts.
Read the challenge, our solution, and the result below
This firefighter and police supply equipment company came to Coalition looking to increase organic traffic and equipment sales on the website.
Our team has created optimized copy for the website, written and submitted guest blog posts to multiple outlets, and developed and implemented optimized metadata. We continue to optimize the Google Ads campaigns, launching new ads and updating keyword lists.
Compared to their first year, their organic traffic increased by 140.60%. Overall, the website received 165.38% more sessions than in its first year. Organic revenue increased by 126.02%, growing from $15.7k in revenue last year to $35.7k in organic revenue this year. Overall revenue to the site has improved by 126.52%. Google Ads campaigns had a ROAS of 384.62%. With a spend of only $3,203.41, our Google Ads campaigns generated $15,524.46 in revenue.