Website Focus: Ecommerce
Website Platform: WordPress
Business Type: Business to Consumer
Client Industry: Health & Beauty
Case Summary: This women’s hair extension retailer gives its customers variety, quality, and confidence. After a year on their own, they wanted help developing their ecommerce presence. With us, they saw 166% more organic traffic and a 815% increase in total traffic in a year’s time.
Read the challenge, our solution, and the result below
After moving from a direct sales model to an ecommerce business, LumiBloom decided they needed to bring in the experts to achieve their goals. They were looking to develop branded content and start to see sales climb, so they signed up for digital marketing services for their beauty brand with us.
Some of the tasks we have completed so far include writing branded copy that appeals to their audience, removing instances of duplicate copy, and fixing multiple error codes. We also completed a full site audit and are working on tasks aimed at improving customer experience on the site.
In comparison to last year, the site is receiving 166.36% more organic sessions. Overall, there was a 815.44% increase in traffic to the site this year and new users improved by 1,065.02%.