Mirabella Beauty

Mirabella Beauty

Client: Mirabella Beauty

URL: mirabellabeauty.com

Website Platform: Shopify

Services Provided: PPC, SEO, Web Design, Web Development

Client Industry: Health & Beauty, Shopping

Case Summary: Industry leaders demand top performance, and Coalition delivered with this Magento design and development.

Read the challenge, our solution, and the result below

Challenge Icon


Mirabella Beauty is the leading provider of beauty products to salon professionals. But their effort to directly reach consumers through a Magento eCommerce development came up extremely short of the industry leader mantle.

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First, we implemented a much needed migration from an outdated server to a newer, more capable machine. Once that was completed, we began improving the site operations and fixing dozens of conflicts caused by inexperienced developers working on the Magento platform. Technical support and maintenance were only the first part of our service to Mirabella. After clearing operations, we began consulting work for Mirabella’s Social Media Manager, helping him optimize the site and campaigns for social engagement, SEO, and better usability.

Result Icon


Mirabella certainly looks like the industry leader with the new site. Its metrics have shown promising improvements on all fronts, and expectations are running high.

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