MKM Pool Spa

Client: MKM Pool Spa


Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: PPC, SEO, Web Design, Web Development

Business Type: Business to Consumer

Client Industry: Home & Garden

Case Summary: This pool and spa supply company offers a variety of chemicals and treatments. They first came to us wanting a website that would provide their customers with an easy way to make purchases. They continued on with us for SEO and PPC. After two months, paid search made up 88.77% of users and generated $24,691.24 of their $36,028 monthly profit.

Read the challenge, our solution, and the result below

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MKM Pool Spa approached Coalition looking for the full digital marketing package. They wanted a new website, SEO work, and a PPC campaign. Luckily, we are a full service company with expert teams that work together to bring our customers results. This pool supply company made it clear that revenue was their top priority.

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We designed and launched a BigCommerce site that included a responsive design, promotional tools, and a custom single page check out. We then began work to optimize their site by writing optimized copy, creating company profiles, and building links. We also launched a PPC campaign, which has proved to be an enormous success as you can see by our results.

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After two years with Coalition, MKM Pool Spa’s organic traffic is up by 101%, growing from only 8,172 sessions to 16,501 sessions along with a 127% increase in overall revenue ($47,466.15 vs $20,833.28). Organic revenue increased by 146% from $5,601.62 to $13,833.50.

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