MKM Pool Spa
Client: MKM Pool Spa
Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Client Industry: Home & Garden
Case Summary: This pool and spa supply company offers a variety of chemicals and treatments. They first came to us wanting a website that would provide their customers with an easy way to make purchases. They continued on with us for SEO and PPC. After two months, paid search made up 88.77% of users and generated $24,691.24 of their $36,028 monthly profit.
Read the challenge, our solution, and the result below
MKM Pool Spa approached Coalition looking for the full digital marketing package. They wanted a new website, SEO work, and a PPC campaign. Luckily, we are a full service company with expert teams that work together to bring our customers results. This pool supply company made it clear that revenue was their top priority.
We designed and launched a BigCommerce site that included a responsive design, promotional tools, and a custom single page check out. We then began work to optimize their site by writing optimized copy, creating company profiles, and building links. We also launched a PPC campaign, which has proved to be an enormous success as you can see by our results.
After two years with Coalition, MKM Pool Spa’s organic traffic is up by 101%, growing from only 8,172 sessions to 16,501 sessions along with a 127% increase in overall revenue ($47,466.15 vs $20,833.28). Organic revenue increased by 146% from $5,601.62 to $13,833.50.