My Girl Fund

Client: My Girl Fund


Website Focus: Ecommerce, Lead Generation

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Vices

Case Summary: This social networking site brings together women and men looking to make connections. They create an intimate online space for people to have some fun. Although they were doing well before coming to us, they felt that they needed an SEO bump to increase their users even more. With us, new users were up 131.49% with a 121.66% increase in registration.

Read the challenge, our solution, and the result below

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This sexy social media site was looking to increase the connections being made and the number of registered users to their site. They also wanted some help clearing up their branded searches that contained negative comments. Coalition’s SEO experts knew exactly how to help.

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We began work by optimizing copy and improving the content value. In terms of our content, our client says it well: “We’re very pleased with the copy :)”. We completed link building, guest blog posts, and after identifying it as an issue, worked to improve their mobile site. We also helped to manage their reputation through client testimonials on different review sites.

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After only two months, new users were up 21.09% and their main goal of registration was up 15.42%. Compared to their last year’s performance, new users were up 131.49% with a 121.66% increase in registration. They were looking for more user signups, and Coalition delivered.

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