Peninsula General Insurance Agency
Client: Peninsula General Insurance Agency
Website Focus: Lead Generation
Business Type: Business to Consumer
Client Industry: Finance
Case Summary: This home and auto insurance company focuses on providing their customer with the top rates for Mercury insurance. They came to us to redesign their website and optimize it locally in Los Angeles County. Take a look at the website we built and the results we generated.
Read the challenge, our solution, and the result below
Peninsula General Insurance Agency approached Coalition for a website redesign and a search engine marketing (SEM) campaign. Not only did they want their website to look aesthetically pleasing and load optimally—they also sought to improve rankings for critical keywords in order to increase website traffic and sales.
Coalition sought to position the Peninsula General Insurance Agency as a thought leader in their vertical and location by crafting optimized copy for numerous landing pages and creating authoritative blog posts and infographics. This tactic was complemented by implementing technical fixes (e.g., creating HTML sitemaps, adding schema, etc.) and building high-authority links, among others.
Hours of creating the optimal website and implementing our SEO strategies paid off. In just three days, some of Peninsula General Insurance Agency’s landing pages started ranking for critical keywords for which they had not previously ranked. In less than six months, total monthly website sessions increased by 47% and organic website users by 23%.