Client: Pranamaya


Website Focus: Ecommerce

Website Platform: Magento

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Fitness

Case Summary: Learn how this yoga media company went from losing money to generating a steady profit thanks to Coalition’s SEO and PPC strategies.

Read the challenge, our solution, and the result below

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This yoga media company, offering online courses and DVDs, needed our help generating organic traffic to their website and growing their online sales.

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Since we took over the client’s PPC campaigns, they went from losing money (spending $4,000 while only making $1,500 in revenue) to making a substantial profit. In one month of our PPC campaign, they generated $3,500 in revenue from a spend o $1,130. Our work made their PPC campaign a profit-generating powerhouse that worked to supplement the organic revenue they were seeing from our SEO campaign.

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In the span of a year, we increased the client’s organic traffic by 88%, from 5,000 sessions to 9,000; organic transactions increased by 356%, from 16 to 73; and organic revenue increased by 315%, from $1,000 to $4,000.

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