Website Focus: Ecommerce
Website Platform: Magento
Business Type: Business to Consumer
Client Industry: Fitness
Case Summary: Learn how this yoga media company went from losing money to generating a steady profit thanks to Coalition’s SEO and PPC strategies.
Read the challenge, our solution, and the result below
This yoga media company, offering online courses and DVDs, needed our help generating organic traffic to their website and growing their online sales.
Since we took over the client’s PPC campaigns, they went from losing money (spending $4,000 while only making $1,500 in revenue) to making a substantial profit. In one month of our PPC campaign, they generated $3,500 in revenue from a spend o $1,130. Our work made their PPC campaign a profit-generating powerhouse that worked to supplement the organic revenue they were seeing from our SEO campaign.
In the span of a year, we increased the client’s organic traffic by 88%, from 5,000 sessions to 9,000; organic transactions increased by 356%, from 16 to 73; and organic revenue increased by 315%, from $1,000 to $4,000.