The Art of Charm

The Art of Charm

Client: The Art of Charm


Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: People & Society

Case Summary: Turning ordinary men into extraordinary gentlemen requires an extraordinary web marketing team. Good thing The Art of Charm chose Coalition. We helped them grow their traffic 10x and establish themselves as a national brand, dominating their industry.

Read the challenge, our solution, and the result below

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The Art of Charm is a leading lifestyle coaching program, based in Los Angeles, California with “Where Ordinary Guys Become Extraordinary Men” as their motto. Previous web marketing efforts had been less than extraordinary, which is why they turned to Coalition.

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Leading SEO researchers at Coalition reviewed the Art of Charm’s historical efforts and identified potential penalty areas generated by previous marketing initiatives. Our strategy started with on-site improvements that improved user behavior and helped the site perform better vis-a-vis ranking factors. Once that was set, our masterful team of marketers began a truly extraordinary push.

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Within nine months,‘s traffic grew  by 212.5% through organic search by utilizing white hat SEO, or Google compliant marketing techniques. Within one year, The Art of Charm saw over 100,000 new visits to its site each month. By focusing on the creation and distribution of quality content to highly relevant websites, Coalition increased consumer interest. Two years later, our team helped The Art of Charm cross the 500,000 unique visits mark.

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