Client: Vapeur Terp
Website Focus: Ecommerce
Website Platform: WordPress
Case Summary: This online terpene retailer offers strain-specific and pure terpenes in a variety of flavors and volumes. After two years working with Coalition Technologies, we increased Vapeur Terp’s organic traffic by 160% and decreased the bounce rate by 22%. Within the first seven months of the campaign we increased monthly revenue by 229.71%.
Read the challenge, our solution, and the result below
With us, they were looking to take their steady monthly revenue and increase their ROI not only in the B2C market but in the B2B market as well for larger returns. They wanted to rank high organically on the first page for Terpenes related queries and see an increase in sales.
With advertising restrictions for this industry preventing them from running traditional PPC ad campaigns, the client came to Coalition to help do everything possible to increase their organic presence as a means to build their audience.
Our team wrote and published optimized copy on product pages and education resource pages, and created a dedicated wholesale orders page. Our graphic design team created new homepage banners as well as infographics including an enhanced ‘Directions’ section for the product pages. We fixed many technical issues such as severe duplicate content issues that the site was experiencing, links to 404 pages, and also implemented a number of design changes to streamline the checkout process.
The new content added on the website improved the educational journey for better lead nurturing. Our team energized the client’s growing social media following through the posting of original meme content and free product giveaway contests. Together this created a seamless experience from building awareness to a conversion.
After 2 years with us, we increased Vapeur Terp’s organic traffic by 160% and decreased the bounce rate by 22%. Within the first seven months of the campaign we increased monthly revenue by 229.71%.
Our team was able to increase the number of keywords in the top 3 positions from 5 to 21, and increase the number of keywords in the top 4-10 positions from 16 to 94.
On top of the increases in organic traffic and revenue, the improved call out of the wholesale ordering helped to net recurring purchases from larger accounts, and the social media strategy helped to bring in several new customers from a different audience.