Yard Sale Radar
Client: Yard Sale Radar
Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Consumer
Client Industry: Hobbies & Leisure
Case Summary: Yard Sale Radar is a website allowing users to find and post yard and estate sales in their neighborhood. Founder Anthony Lee is a longtime yard sale enthusiast who wanted to help his fellow buyers and sellers locate and post sales in their area.
Read the challenge, our solution, and the result below
While there are other yard sale listing sites, Anthony found these to be cluttered and difficult to use. He wanted to build a streamlined, app-like website that made posting and advertising yard sales easy and clear. While Anthony had worked as a successful electrician for many years, he was new to operating a website and doing business in the digital space. CT’s challenge was to launch the website and draw in new customers through SEO and PPC marketing.
Coalition built a simple yet effective website, which allowed users to view and post yard sales in only a few easy steps. We considered search visibility from the start, and wrote optimized copy to draw in new users. We began collecting user emails for email marketing through an online newsletter. Finally, we launched Google and Facebook ad campaigns to get the word out about the new site.
In comparison to last month, the site is receiving 30% more organic sessions. Overall, there was a 324% increase in traffic to the site this month compared to last month. New users also saw an improvement, growing 339%. During November 2019, their Google Ads performed extremely well; a spend of $1,411.72 generated 155 conversions. Compared to last month, conversions increased by 454%.