Client: Rural Mercantile
Case Summary: This women’s midwest artisan boutique offers clothing to the Millennial market. Established in 2016 by a single mom of 2, she wanted to promote Rural as a lifestyle brand. After being with us for 5 months, she saw monthly organic revenue increase by 415% and overall revenue increase by 337%.
Read the challenge, our solution, and the result below
Rural Mercantile came to us looking to have the majority of their revenue from their online store, rather than their brick and mortar location. They wanted to see an increase in organic metrics, wanted to focus efforts locally, and run a more in depth PPC campaign.
To meet her goals, we have written and implemented multiple paid ad campaigns through Google Ads, Facebook, and Instagram. We have also written optimized copy, fixed 404 errors, and updated the logo on the checkout page.
In comparison to last month, the site attracted 68% more organic sessions with a 81% increase in organic new users. Overall, there was a 137% increase in monthly traffic and overall new users increased by 130%. Organic revenue increased 415% while organic transactions increased by 267%. The site generated 337% more in overall monthly revenue and overall transactions increased 303% this month.