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Client: TonerBuzz


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Case Summary: This print specialist was in the business for six years when they decided to make the switch from Amazon and eBay to selling their products mainly through their own site. They approached Coalition to show them the PPC ropes to help bring their customers to their direct site. After three months of PPC campaigns, they saw an ROI of 170%, which only got better with time.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

This ink and toner supplier wanted to make the jump to selling primarily on their own site. They did their research and found Coalition Technologies.

Solution Icon Solution

We began a targeted PPC campaign based around promotional deals for some of their top sellers. Over the course of six months, we worked with them to add, delete, and improve their ads. Our constant communication with the client ensured that changes were noted and made quickly.

Result Icon Result

After only three months, Tonerbuzz saw a positive ROI of 170%. A month after that, the ink supply company had 119 conversions with a total cost of $1,368.97 for a revenue of $14,164.30 that cost them a staggering 0.094 cents on the dollar. As you might imagine, they were pretty pleased.

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