Client: Whole Woof
Case Summary: This husband and wife run an organic dog products company and wanted to launch their new website into a platform for generating brand awareness, as well as organic traffic and conversions. Here’s how Coalition helped them reach their goals.
Read the challenge, our solution, and the result below
Founder Grace came to us a month after launching her website, which offers clean, eco-friendly dog treats and toys. As a brand new company, she sought out Coalition to help drive sales, build their brand, generate brand awareness, start getting some traffic to the site, and begin ranking for key search terms.
Our team focused on making the new site SEO and customer friendly. We did this by creating and publishing optimized category page copy for the site, implementing a new URL structure as well as redirects, adding product images to the homepage banner, implementing payment method trust icons on the site, adding the business' phone number to the header on both the desktop and mobile version of the site, and compressing and optimizing the images on the site that were over 100kb.
Within three months of the campaign beginning, organic traffic had already increased 68.82%, growing from 93 organic sessions to 157 organic sessions, and new organic users increased 322.73%, rising from 22 to 93 new organic users. In this same period, contact form submissions increased 200%.