Spinning, the brand behind indoor cycling globally, was spending close to $.20 for every $1.00 of revenue that their pay-per-click campaign generated. After nearly losing money with the effort, Spinning turned to Coalition in December of 2011 for ongoing management.
Coalition completely revamped the Spinning Adwords & Bing Ads campaigns, adding new ad groups, ads, keywords, and editing bids for each. We also offered consulting on landing pages and user experience for the Spinning.com site.
Ninety days later, Spinning’s conversion rates were up and their CPA (cost per acquisition) was down. That meant they were spending less to get more revenue. Our initial improvements netted them $250,000 in additional profit in the first year we managed their campaigns. Over the past 3 years, Coalition’s PPC campaigns have generated $6,000,000 in revenue.