Google Analytics is a powerful tool (and it is free) that helps you understand visitor statistics for your website. In addition to site visits, Google Analytics can help you track page views, pages per visit, your bounce rate, and much more. Below is Coalition Technologies’ beginner’s guide to Google Analytics’ reports to help you get started.
Above is a screenshot from Google of a general dashboard in Google Analytics. Here, you should find a nice overview of everything you need: your page visits, where your traffic is coming from, time on your site, etc. However, if you want to dig deeper into these stats, you need to check out your “Standard Reporting” tab, or just “Reports,” depending on your dashboard.
Learn About Your Visitors
Look for the Audience menu under the reports. Here, you can learn all sorts of things about your visitors, such as where their location is, their age, gender, what type of device and browser they are viewing your site on, and more. At Coalition Technologies, we regularly use this information to get a feel for our clients’ basic audience and what their preferences are. You can do this to fine tune your site content and messaging. Do you have return visitors? Are there new visitors? There is also a mobile tab, so you can see how many mobile visitors you have, and whether you need to set up a mobile site if you don’t already have one.
Where are Your Visitors Coming From?
The information under the Acquisition section contains important information regarding incoming traffic, so you can figure out where your SEO and marketing efforts are the most effective. The All Traffic option shows incoming traffic from search engines, other websites, searches for your domain name, and basically anywhere you can be found. All Referrals has to do with whether people are finding you from another website and is a good tool for quickly figuring out which of your inbound links are working for you.
The Social option is a favorite at Coalition Technologies. This tab shows visitors coming in from various social media and social news sites, like Facebook, Twitter, and Reddit.
What is Happening on Your Site?
The Behavior option tells you about crucial site statistics, such as how fast your page is loading and what your visitors are doing when they are on your site. How much time are visitors spending on each page? How long are they spending on your site? You can use this information to fine-tune each of your pages, so visitors return frequently and stay longer, and also so your visitors find what they are looking for.
How are Sales?
If you are running an online store, and you are selling products or services, Google Analytics can help you track the performance of your sales. The Conversions option has great information on total amount of transactions you have in relation to your goals, the time it takes visitors to make a purchase on your site, and much more. At Coalition Technologies, we always make sure to link up our clients’ ecommerce sites to Google Analytics to improve our online store design and analyze our sales.
These beginner’s tips should help you get started on the Google Analytics dashboard. Don’t worry, Google Analytics is intuitive to use, and you’ll be up and running in no time. If you’d like a professional to take a look at your data and use it to improve your site performance and boost sales, Coalition Technologies offers expert analytics services. Our marketing professionals are well-versed in Google Analytics, web design, SEO, online marketing, branding, reputation management, and much more. Give us a call today at 1-888-993-7639 and get a free quote.