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Case Summary: This firefighter equipment store generated over $12,000 in revenue in a month through their Adwords campaign. Year over year we increased their organic revenue by 111.81% from $223k to $474k.

Read the challenge, our solution, and the result below

L.N. Curtis sons Firefighter Police Supplies Browse L.N. Curtis


This firefighter and police supply equipment company came to Coalition looking to increase organic traffic and equipment sales on the site.


Our team has created optimized copy for the site, written and submitted guest blog posts to multiple outlets, and developed and implemented optimized metadata. We continue to optimize the Adwords campaigns, launching new ads and updating keyword lists.


Year over year we increased organic traffic by 49.71% from 85,563 to 128,097 sessions and organic revenue increased by 78.56%. Overall sessions increased by 30.29% and overall revenue increased by 111.81% ($474,351.23 vs $223,954.17). The Adwords campaigns had an ROI of 384.62%. With a spend of only $3,203.41, the Adwords campaigns generated $15,524.46 in revenue.

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