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Case Summary: This firefighter equipment store generated over $12,000 in revenue in a month through their Adwords campaign. Read on to learn more about Coalition's PPC and SEO strategies for bringing this client success.

Read the challenge, our solution, and the result below

L.N. Curtis sons Firefighter Police Supplies Browse L.N. Curtis


This firefighter and police supply equipment company came to Coalition looking to increase organic traffic and equipment sales on the site.


Our team has created optimized copy for the site, written and submitted guest blog posts to multiple outlets, and developed and implemented optimized metadata. We continue to optimize the Adwords campaigns, launching new ads and updating keyword lists.


This current client continues to see excellent results. During the most recent month of the campaign, organic revenue increased 39.85%, growing from $10,128.09 to $14,164.06. Organic transactions grew by 28.57%, and the Adwords campaigns had an ROI of 384.62%. With a spend of only $3,203.41, the Adwords campaigns generated $15,524.46 in revenue.

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