Client: Jenny Boston
Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Client Industry: Fashion, Shopping
Case Summary: This women’s clothing boutique started back in 2004 and now has five brick-and-mortar locations in Massachusetts. After being successful on Facebook, they wanted to reach a broader audience and see their website be as successful. With our efforts in SEO and PPC, they have seen a 148.51% increase in organic users that has led to an outstanding 484.76% increase in organic revenue.
Read the challenge, our solution, and the result below
Jenny B signed on with us for SEO and PPC. They had experience with online marketing through Facebook, but knew they could see even greater results through their website.
We fixed instances of duplicate content, wrote new optimized copy, and fixed image sizing issues. We redirected 404 errors and fixed relative URLs. We also set up and launched PPC campaigns.
Month over month, the site is attracting 148.51% more organic sessions, from 13,577 organic sessions to 33,740 sessions. Overall, traffic to the site saw a 150.88% increase, from 23,517 to 59,000 sessions. Organic revenue has increased by 484.76% and overall revenue has increased by 490.08%.