Asphalt Yacht Club

Client: Asphalt Yacht Club

Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Fashion, Shopping

Case Summary: As a young company, building up your reputation and gaining a loyal brand following can be difficult at first. That’s why this skater lifestyle and clothing company came to Coalition, and the results have spoken for themselves.

Read the challenge, our solution, and the result below

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This skater style clothing company came to Coalition looking for increased traffic and greater sales on their site. More specifically, they wanted to lower their bounce rate and maximize the potential of each visitor that comes to the site.

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An ongoing client, Coalition’s efforts have focused on SEO and PPC, including creating optimized copy for the site, optimizing metadata, and cleaning up the site’s inbound link profile and redirecting necessary links.

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After our team set up the Google Adwords (now Google Ads) PPC campaign, there was a 23.29% increase in site traffic compared to the previous month. Only two months into the campaign, sitewide traffic is up by 18%.

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