Client: Best Aprons
Website Platform: BigCommerce
Business Type: Business to Business
Client Industry: Home & Garden
Case Summary: When you have fantastic pricing, a great assortment of products, and a user friendly website you’re all set, right? Not quite. You may want to consider engaging our world class SEO experts to bring stunning results to your webstore.
Read the challenge, our solution, and the result below
The client, a distributor of high quality aprons to hotels and restaurants, came to us with the goal of seeing organic traffic to the site double within six months. They also wanted to attract larger buyers to the site, such as country clubs and hotels.
We implemented a customized SEO strategy, creating and maximizing keyword-targeted content in order to drive organic traffic. We also monitored user behavior and applied our conversion optimization strategy, which resulted in quick results.
Organic revenue increased by 498.79% in 15 months, surpassing the client’s goals and expectations. Their PPC campaigns were also very successful – generating $14,356 from a spend of only $5,917 twelve months into the campaign. In that same time period, we increased PPC revenue by 39% while transactions were up 35%.