Cast Iron Lofts
Client: Cast Iron Lofts
Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Consumer
Client Industry: Real Estate
Case Summary: New Jersey is known for its hyper competitive real estate market. Cast Iron Lofts managed to leave the competition behind with a little West Coast SEO and PPC.
Read the challenge, our solution, and the result below
This New Jersey real estate company needed a top of the line website to showcase their growing property collection. They turned to Coalition to design their website, handle web development projects, as well as manage SEO and PPC.
Our team built a streamlined WordPress site that reflected the brand’s look and feel, and set up Adwords campaigns to generate leads. Our SEO work consisted of creating optimized copy for the site, resolving duplicate content issues, and building high quality links.
Our work achieved competitive positions for old keyword rankings. The client moved up four positions for keyword “jersey city lofts for rent” to position #6, and reached the #2 and #3 positions for new keywords. Our SEO efforts also increased the number of new sessions on the site to 72.69% of total sessions coming from new users.