Color Cord Company

Client: Color Cord Company


Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: SEO

Business Type: Business to Business, Business to Consumer

Client Industry: Home & Garden, Home Decor

Case Summary: Founded in 2013, this cloth covered electrical wire and cord company offers both high quality and design to home and business customers. Since starting with us 16 months ago, year over year organic revenue has increased by 84% and organic revenue increased by 88%.

Read the challenge, our solution, and the result below

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Color Cord Company approached us with the goal of improving keyword rankings, increasing average order value, and developing a long-term content strategy. Through this they wanted to see growth in their revenue.

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Some of the tasks we have completed include that we fixed duplicate content issues, designed a new mobile layout, and redirected 404 errors. We also have created a content strategy and fixed links that were redirecting externally.

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In comparison to last year, the site is receiving 84% more organic sessions, from 15k organic sessions in the previous year to 28k, sessions this month. There has also been a 134% increase in organic new users. Overall, there was a 109% increase in traffic to the site this month compared to last year with sessions increasing from 40k sessions to 83k. New users also saw an improvement, growing 148%. Compared to this time last year, monthly organic revenue has increased from $35k to $65k, representing a 88% increase. Overall revenue has increased by 68% since last year, increasing from $104k in overall revenue last year to $174k in overall revenue this year.

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