Eighty Six Brand


After working for many years in the vape industry, the owners of Eighty Six launched the brand to provide high-quality, lab-tested cannabinoids to users. This brand provides federally legal hemp products such as edibles, vape cartridges, and disposables that individuals can use to get the buzz associated with Delta-8 THC, HHC, and THC-P. An existing marketing client of Coalition Technologies, this brand needed a new website after its previous Shopify website was taken offline. The client saw this as an opportunity to create a new website with improved design and add new functionalities where possible. .

Delta-8 THC 2G Disposables Eighty Six Brand Home Page Banner

After we completed the new website and migration, the client engaged our services to revamp the home, category, and product page designs. Learn how we migrated this brand’s website using the WooCommerce plugin and transformed eightysixbrand.com into a customizable WooCommerce website, and then revamped the home, category and product pages.


Within the first two years of our SEO campaign for Eighty Six Brand, they saw organic revenue grow by more than 4,400%. After cannabis-related products were no longer allowed on Shopify, the client had to decide on how to progress with their brand. After discussing their concerns with us, the client wanted their new website to have an open source platform with multiple plugins and extension features. Additionally, the client wanted our team to continue writing optimized copy that includes relevant keywords to further improve its ranking on search engines, analyzing and linking PR article opportunities, and implementing other search engine optimization enhancements.

Eighty Six Group expressed their concerns with the performances of their email campaigns. They wanted to revamp the design of their campaigns, and see improvements in the open rate, click rate and increase the audience size of their future email campaigns.


Development of a WooCommerce Shopping Cart

We maximized WordPress’s customizability, flexibility, simplicity, and security for this Delta-8 brand’s new website. As the leading WordPress responsive design and development service company, we ensured the new website would be highly functional and be able to evolve with the brand as it continues to grow.

Search Functionality

The client wanted the new website to have a custom search option functionality. Every product offered by the brand has a certificate of analysis listed on the website. People who consume Eighty Six Brand’s products will know exactly which THC ingredients and their concentration levels make up the products. Our team created a custom page for the brand’s products to provide shoppers with resources to make informed choices as they shop. Whether it is gummies or a vape cartridge you are looking for, the custom product pages inform website users of the brand’s methods and lab reports for its products.

Design and Development

Our team started with creating navigational and functional sitemaps. Our designers mapped out the site’s information architecture, including a unique product carousel and style cards. Where needed, paid plugins were used to supplement the WooCommerce platform functionality. Referencing the client’s previous website and incorporating new ideas, our team created a sitemap that would be able to meet the needs of its wholesale and consumer markets. As this is a brand selling THC products, we incorporated the required legal and governmental disclaimers on the website.

Mockups of the product, informational, and product review pages were designed and approved by the client. Our designs honed the client’s existing brand into an engaging personality and incorporated SEO-optimized strategies to increase conversions through great UX/UI experiences. Our teams then developed both mobile and desktop versions of all these pages.

Data and Product Migration

Our team migrated the customers, products, and product reviews previously listed on the Shopify site to the new website using LitExtension. This migration extension was able to accurately migrate the brand’s data and appropriately assign reviews to product pages.

Eighty Six Brand Interactive Map

Interactive Map

Our design and development team designed and implemented an interactive, color-coded map showing users if they are able to buy Delta-8 THC, HHC, and THC-P products in their state. Additionally, each state has a dropdown with further resources, including the specific state law or code which prohibits or permits the purchase and use of these products.

Our team created training videos for the client to teach them how to make updates to the website map and modify content as needed.

Wholesale Function Implementation

Eighty Six Brand supplies products to B2C and B2B markets. Our team configured the website to have wholesale functionalities. We created a branded, simple form for bulk purchases.

Similar to other pages within the website, the wholesale page explains the difference between Delta-8 THC, HHC, and THC-P. Shoppers are encouraged to include any additional questions or comments that they may have as they submit their requests. Using this functionality, website users can get additional information on the products that are best suited for the shopper’s needs.

Other Website Implementations

We installed the WooCommerce anti-fraud filtering plugin to quickly detect, block, or pause fraudulent transactions and potential hacks, should they occur. Google Analytics was also installed to measure results and assist the brand with marketing and business planning. Multiple payment gateways and shipping options were added to provide worldwide access to the brand’s products. Administrative and store email accounts were also created. The client was pleased with the capabilities, appearance, and site speed of the new eightysixbrand.com.

Mega Menu

We created mobile and desktop versions of the mega menu which included all the brand’s product categories. We added icons and expanded its view to enhance visual appeal. We designed logos for all series and added these to the mega menu. Users are now able to view all the product subcategories available under all series. We centered each product series logo and aligned the series descriptions making them visually appealing on mobile and desktop view.

Eighty Six Brand Navigational Sitemap
Eighty Six Brand Home Page showing Delta 8 Gummies

Home Page

We updated the home page. We added logos of product lines along with brief product descriptions on a carousel below the hero banner. We created and uploaded cleaner images of trust icons to the home page. We updated the website’s footer. Website users can quickly see the brand’s available collections, policies, contact the brand, and access other resources.

Category Page

Our developers added an intro banner to the category page layout. The banner highlighted the product category with full-width images. We updated the category page to have a consistent color gradient and included a Frequently Asked Questions and Answers section on the page.

Eighty Six Brand HHC Inhalers Category Page
Peaches & Cream HHC Disposable Product Page for CBD company Eighty Six Brand

Product Page

We created mobile and desktop versions of the product page layout. On the product page, users will see more full-width product photos, product rating, optimized product description, its terpene profile, product classification, and a section for the product lab report. Each product page has been updated to show the number of states the product can be shipped to.

Email Marketing

We re-designed several email templates for the brand. Our team focused on welcome, abandoned cart, post-purchase series, and Black Friday Cyber Monday (BFCM) email campaigns.

Abandoned Cart Still Interested Email Header with 10% Coupon for Eighty Six Brand

Client Testimonial

We followed a referral from one of our other marketing directors that heard of the agency. They were priced lower than our other SEO firm and given the successes and failures of the other SEO firm, we wanted a fresh look at our brands. They also have flexibility in case there are short-term, urgent tasks that need to be done.

Before Coalition SEO, Eighty Six Brand averaged about $1000/day in gross retail sales. Now we are averaging about $3200-3500/day. About 65% of that comes from google organic search. So this means the SEO is doing its thing and we’re happy about that.

Marketing Director, Eighty Six Brand

Final Product


Our team launched the new WordPress website improving the layout, appearance, and content of the previous category, home, checkout, and product pages. The below screenshots were images of some of the old pages of the brand’s Shopify website.

Clothing category page for Vice brand Eighty Six Brand
Old Homepage of Eighty Six Brand
Checkout page as seen on Eighty Six Brand’s website

The new website’s page load speed is fast despite being customized, leading to higher conversion rates. Within the first two years of our partnership with Eighty Six Brands, revenue from the website grew by more than 4,400%. During this same period, the brand has seen increases in organic traffic and users, as well as the number of transactions month over month.



In revenue

Since implementing best practices for this THC brand, Eighty Six Brand has seen revenue from email marketing grow by 980% for the second quarter post launch. For this same period, site traffic from email campaigns increased by 829%.



In revenue



In site traffic

Prior to working with Coalition, Eighty Six Brand was seeing open rates ranging from 9% to 20% for their email campaigns. Click rates ranged from 0.26% to 0.93%. The client saw revenues from their email campaigns range from $380 to $6,800.

During the second six-month period after launch, audience size for email campaigns increased from 50,000 to 136,000. Email campaign open rates have doubled, and the brand has seen open rates of 41% in some campaigns with our efforts. Post-launch click rates have increased by more than 200%. The brand has seen increased revenue levels from their email campaigns.



In post-launch click rates

The average open rate for Welcome Series emails grew by more than 67% for the second six-month period after launch compared to the first six-month period. The brand earned more than $80,000 in revenue from the Welcome Series email campaigns for the second six-month period after launch. Revenue earned from Abandon Cart email campaigns totaled more than $90,000 for this same period. Post-purchase series email campaigns for the fourth-quarter period after launch, saw an average open rate of 57% and revenue of over $20,000.

$80,000 +


In revenue

The client saw impressive results from the Black Friday Cyber Monday (BFCM) campaigns we launched for them. Comparing pre-BFCM results with BFCM results, organic revenue grew by 74%, and all users increased by 59%.



In organic revenue



In all users